Some things need to be unlearned We usually discuss progress in terms of learning: new skills, new tools, new strategies. But towards the end of 2025, I found myself thinking about something else: sometimes progress starts with unlearning. Not because what we knew was wrong, but because it once worked, and no longer fits the reality we operate in today. Unlearning #1: Strategy is a collective practice, beyond titles For a long time, strategy has been framed as something desig

I am not entirely sure whether it was my education in International Relations followed by a MBA degree, or my career path—starting in the private sector and later moving into humanitarian work focusing on communications and partnerships afterwards—that pushed me to reflect on this. However, a news story that appeared in the media in recent weeks offered important clues about the future of diplomacy and marketing. What Happened? More Than Just a Gift in Diplomacy and Strategic

"Connecting the Dots" Series If we were to summarize the past 50–60 years with a single word, a few of the terms that would likely come to mind are communication  and connection . With the advancement of technology, objects and people are more interconnected than ever. At the same time, it feels as though we are experiencing an invasion of entirely new concepts. In such a context, looking back and examining the connections between concepts, phenomena, and people behind rapid